XR Ignite is driven by a global team of XR leaders, advisors, and mentors.

Team & Advisors

Alan Smithson


MetaVRse CEO ~ XR For Business Podcast Host ~ TEDx Speaker ~ Top XR Influencer ~ >1.5M targeted views per month on LinkedIn

Julie Smithson

Education & Training

MetaVRse ~ Co-President VR/AR Association (Toronto) ~ Co-Chair VRARA Education & 5G committees ~ TEDx Producer

Alex Colgan

Marketing Advisor

Founder, Farflung Studio ~ Formerly Leap Motion

Christian Schniering

Sales Execution Strategist

Lawo Technology Sales Expert ~ VR/AR Association Board Member (Toronto) ~ Rotman MBA

Global Reach

Founded by the executive team at MetaVRse, a globally recognized and respected XR leader with extensive industry expertise in strategy and product development for Fortune 500 companies.

XR Industry Leaders

Founders lead VR/AR Association (VRARA) Toronto Chapter, Education & 5G Committees. They are founding members of the VRARA and OpenAR Cloud, members of the SXSW Pitch Advisory Board and IEEE Mixed Reality Ethics, judges for the Auggie Awards, Techstars and TKS mentors, and TedX speakers.

Massive Network

Unlimited access to top-tier talent with a huge network of over 35,000 XR researchers, developers, professionals, and enterprise clients.


Cross-disciplined team hyper-accelerate sales, marketing, strategy, and legal needs throughout the entire startup journey. XR Ignite prepares startups to do business with large companies.

Beyond Bootcamp

For select startups, our sales and marketing department drives sales through one central lead generation system for maximum efficiency.

Strategic Partners

By leveraging the power of networks, we have assembled the most incredible group of XR experts to help bring companies together faster. Over 50 world-class mentors offer insights, education, and connections to startups.

Looking to ignite the future? Let’s talk!


XR for Business Podcast