Last updated: May 19, 2019

We at XR Ignite know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Remember that your use of XR Ignite’s Services is at all times subject to the Terms and Conditions , which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms and Conditions.

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information (“Personal Information”) that we gather when you are accessing or using our Services, but not to the practices of companies we don’t own or control, or people that we don’t manage. We gather various types of Personal Information from our users, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our services, to allow you to set up a user account and profile, to contact you and allow other users to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described below.

As noted in the Terms and Conditions, we do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at

Will XR Ignite ever change this Privacy Policy?

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on XR, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.

What Information does XR Ignite Collect?

Information You Provide to Us:

We receive and store any information you knowingly provide to us. For example, through the registration process and/or through your account settings, we may collect Personal Information such as your name, email address, phone number, and employer. Certain information may be required to register with us or to take advantage of some of our features.

We may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers on behalf of other businesses, or email you about your use of the Services. Also, we may receive a confirmation when you open an email from us. This confirmation helps us make our communications with you more interesting and improve our services. If you do not want to receive communications from us, please indicate your preference by contacting

Information Collected Automatically:

Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, “cookie” information, the type of browser and/or device you’re using to access our Services, and the page or feature you requested. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.

Also, if you click on a link to a third party website or service, a third party may also transmit cookies to you. Again, this Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services, and those third parties may not honor “Do Not Track” requests you have set using your browser or device.

We may use this data to customize content for you that we think you might like, based on your usage patterns. We may also use it to improve the Services – for example, this data can tell us how often users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many users as possible.

Will XR Ignite Share Any of the Personal Information it Receives?

We do not rent or sell your Personal Information in personally identifiable form to anyone. We may share your Personal Information with third parties as described in this section:

Information that’s been de-identified. We may de-identify your Personal Information so that you are not identified as an individual, and provide that information to our partners. We may also provide aggregate usage information to our partners (or allow partners to collect that information from you), who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage or de-identified information to a partner (or allow a partner to collect such information) in a manner that would identify you as an individual person.

Affiliated Businesses: In certain situations, businesses or third party websites we’re affiliated with may sell or provide products or services to you through or in connection with the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your Personal Information with that affiliated business only to the extent that it is related to such transaction or service. We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies.

Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you; for example, we may use a payment processing company to receive and process your credit card transactions for us. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us. Note that an “agent” may also be considered a “partner” in certain circumstances, and would be subject to the terms of the “Information that’s been de-identified” section in that regard.

User Submissions: Certain user profile information, including your name, employer, and any video or image content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for our services Please remember that any content you upload to your public user profile, along with any Personal Information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone. Your user name may also be displayed to other users if and when you send messages or comments or upload images or videos through the Services and other users can contact you through messages and comments.

Business Transfers: We may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of XR Ignite and Others: We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms and Conditions and other agreements; or protect the rights, property, or safety of XR Ignite, our employees, our users, or others.

Is Personal Information about me secure?

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password and appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

We endeavor to protect the privacy of your account and other Personal Information we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

What Personal Information can I access?

Through your account settings, you may access, and, in some cases, edit or delete the following information you’ve provided to us:

  • name and password
  • email address

The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Information to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at

What choices do I have?

You can always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features.

You may be able to add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by contacting  Some information may remain in our records after your deletion of such information from your account. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.

Finally, keep in mind that if you choose to turn on the Do Not Track function on your browser, we may continue to use all information we collected prior to your turning that function on, in the manner described in this Privacy Policy.

What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to, and we will try to resolve your concerns.

XR Ignite understands that as visitors to our website (“the Website”), potential customers, and Users of XR Ignite products (“Products”), you care about how your information is collected, used, processed, transferred, stored, and shared. This Privacy Policy describes the lengths to which XR Ignite goes to protect your privacy, including the ways in which we may contact you. It forms a part of our Website Terms of Use, Trial Terms of Use, Standard Terms of Service, and B2B Terms of Service, and all other documents incorporated therein (“Terms”). Any capitalized terms not defined in this Privacy Policy are defined as set out in the Terms. Please familiarize yourself with the contents of this Privacy Policy. If you have any questions about it or our treatment of your information, please contact us by email at:, or by mail at: Alan Smithson, 16 Queen Elizabeth Blvd. Toronto, M8Z 1L8 ON Canada

Privacy Policy

This Privacy Policy is updated on an ongoing basis, as necessary, and a formal review is conducted annually. We will handle your information in accordance with the Privacy Policy in effect at that time. Updates will be posted publicly on the Website and be effective immediately as of the date of posting, as indicated at the bottom of this document. If we make substantive changes to the purposes and policies set out here, we will update you by email or in-application notification. This Privacy Policy exclusively provides information on how XR Ignite handles data of which XR Ignite is controller, meaning all data we process for our own purposes. The way we handle data our customers control and XR Ignite processes (or that our customers process and XR Ignite sub-processes) is covered by the Data Processing Agreements (“DPAs”) we conclude with our customers. XR Ignite’s standard Customer DPA is available upon request by sending an email to

1. What We Collect & How We Use It

1.1 Website

When you visit the Website, you are not required to actively provide any information, but the analytics software we use may collect some Personal Data and Navigation Information, as set out in 2.3 below. When you contact us via the Website chat function, sign up to download or receive information from us, or sign up to receive and use our Products, you are required to provide some Personal Data, and we may collect some Navigational Information. Some information is collected via the Website using cookies in accordance with our Cookies Policy. Please note that most of the cookies we use are functional cookies, but for the use of some of the cookies we shall ask you for your prior consent. Our Cookies Policy lists an overview of cookies that we use.

1.2 XR Ignite Products

We may collect Personal Data and Navigation Information from Users of our Products to help us provide, administer, and improve our Products. In order to request and use the Products, you will need to provide your full name and email address to us. To make changes to the permission you give us, please visit your XR Ignite User profile.

1.3 Collected Personal Data & Navigation Information

“Personal Data” refers to any information that can be used to identify you personally. For our purposes, this includes your (first and last) name, email address, User ID, and company name, and possibly your address, phone number and information about you that is publicly available online via sites like Facebook, LinkedIn, Twitter, and Google, number of employees, data you enter into the open write-in box of our contact form, your active project, your project role, your current solution, your issues with managing assets, your uploads, your preferences and your account settings. “Navigation Information” refers to information about your computer, device, visits to the Website, and use of the Products. For our purposes, this includes which website you visited prior to visiting us or which link or campaign you clicked on to get to us, your IP address, geographical location (city and/or country), browser type and version, ISP information, referral source, length of visits, pages viewed, language preferences and heat mapping. In cases where the information can be used to identify you personally, Navigation Information would also be considered Personal Data. Generally, we may use your Personal Data and Navigation Information for the following purposes:

  • a. Personalising the Website for the legitimate purpose of improving your browsing experience. We retain Personal Data processed for this purpose until your browsing session with us has ended in case or until such time you no longer have a profile with us, if this is longer;
  • b. Managing your XR Ignite account in performance of our agreement. We retain Personal Data processed for this purpose until termination or expiration of our agreement;
  • c. Understanding User preferences for the legitimate purpose of improving our Products. We retain Personal Data processed for this purpose for one (1) year after your last log-in to our Products.;
  • d. Linking your Navigation Information and Personal Data to learn your preferences and those of people like you for the legitimate purpose of improving our strategy and offerings.

We will only collect information about which website you visited prior to visiting us or which link or campaign you clicked on to get to us for the purpose of improving our marketing strategy and always with your prior consent. We retain Personal Data processed for this purpose for one (1) year after collection; and e. Contacting you for direct marketing purposes, but only with your prior consent. We retain Personal Data processed for this purpose until you withdraw your consent. Where we process Personal Data for our legitimate interests, more information on the balancing exercise carried out by us can be obtained via

1.4 Service Providers Privacy Policy

The Website and Products integrate some services provided by third parties. We may share some of your information with these service providers so they can provide their services, including payment processing, removing repetitive information from prospect lists, analyzing data, marketing support, customer and/or User profiling, business development, and customer service. To ensure that your Personal Data is processed, used, stored, and transferred securely and in accordance with European Union law, XR Ignite uses service providers that provide sufficient guarantees to implement appropriate technical and organizational measures to protect your information. For service providers that may transfer Personal Data outside the European Economic Area, XR Ignite confirms that it implements appropriate safeguards for such transfers (e.g. Privacy Shield certification, EU Standard Contractual Clauses, binding corporate rules).

Please note, the terms and privacy policies of the service providers we use may apply to you as well, in particular: Google Analytics, Hubspot, Drift, Chatlio, Google Optimize, Google Adwords, Google Tag Manager, Google Recaptcha, Walkme, Hotjar, Amplitude, Stripe, Appcuse, Salesforce Pardot, Marketo, Sisense, and Zendesk. Your acceptance of applicable service provider terms is required to access the Website and Products. Disclaimer This overview of Service Providers is a snapshot. XR Ignite strives to keep this list as up-to-date as reasonably possible. However, considering the dynamic characteristic of the internet and the many (external) parties involved, it is possible that not all current Service Providers are listed at all times.

1.5 External Websites

The Website and Products may contain links to other websites run by third parties. Our provision of these links does not amount to our endorsement of these other websites, nor their content, owners, or practices. XR Ignite does not control or assume responsibility for the content or practices of these other websites or third parties. This Privacy Policy does not apply to those other websites, which are governed by their own terms and policies.

1.6 Social media buttons

On our website we use the social media plug-ins from platforms such as Facebook, Twitter, LinkedIn, Vimeo, YouTube and G-mail. Plug-ins can be recognized by the social media buttons marked with the logos of these companies. Plug-ins are also used for the embedded video players which can be found on our website. We have implemented these plug-ins using the so-called 2-click solution. This means that when you surf on our website, no information of you will initially be collected by the providers of these social media plug-ins. Only if you click on one of the plug-ins or one of the videos will your information be transmitted: by activating the plug-in, data is automatically transmitted to the respective plug-in provider and stored by them. We do not have influence on the collected data and data processing operations conducted by these social media providers and are not aware of the full extent of data collection, the purposes or the retention periods.

Information on the purpose and scope of data collection and its processing by social media platforms can be found in the respective data protection policies of these providers, where you will also find further information on your rights and options for privacy protection. Please refer to the websites of these social media platforms for their data protection policies.

1.7 Customer Testimonials & Quotes

We may publish customer testimonials and quotes on the Website or in other marketing materials, which may contain some Personal Data. XR Ignite obtains consent from each customer and the featured individuals prior to publication. This consent may be withdrawn at any time. If you are featured in a customer testimonial or quote and wish to withdraw your consent, please send an email with your request to

1.8 Information of Children

The Website and Products are for business use and are not intended for or targeted toward children under 16 (“Children”). We do not knowingly collect any information about Children, but if you believe that we have unintentionally collected information about Children, please contact us at so that we can delete the information.

1.9 We Don’t Sell Personal Data

We will never sell your Personal Data to a third party, we promise.

2. Retention & Security of Personal Data

2.1 Retention of Personal Data

We retain Personal Data for as long as we reasonably consider it to be necessary for the purposes for which it was collected, , after which time we will securely delete the information. For more information about applicable retention periods, see Paragraph 2.3. You can also request deletion of your Personal Data in accordance with XR Ignite’s Opt-Out & Anti-Spam Policy below.

2.2 Security of Personal Data

As part of being ISO 27001:2013 certified, HIPAA and PCI-DSS compliant, we use a range of security technologies and processes to protect your Personal Data from unauthorized access, use, and disclosure, including encryption of Personal Data both in transit and at rest using state-of-the-art encryption algorithms and following best practices. Our servers are housed in secure and controlled environments administered by Amazon Web Services (“AWS”), which are protected as per the AWS Cloud Security policy.

2.3 Transfer of Personal Data

As an international company with customers and Users worldwide, we may transfer and access Personal Data from around the world, including the United States. To comply with European Union data protection law, we maintain strong data protection and privacy controls to protect your Personal Data and ensure it during cross-border and international transfers, as well as during periods of storage in foreign countries (e.g. Privacy Shield certification, EU Standard Contractual Clauses, binding corporate rules). Please email for a copy of these safeguards. Because we believe that your right to privacy is not contingent on your nationality, no matter where you or your data are located, transferred, or accessed from, the high standards in this Privacy Policy will still apply.

2.4 Required Disclosure of your Personal Data

We may use or disclose your Personal Data if required by law, if we reasonably determine that such use or disclosure is necessary to protect our rights, operations, or Users; to comply with a law, court order, or legal process; or to otherwise perform our contractual obligations with you. We may transfer the data we control, including Personal Data, in the event of a company reorganization, merger, or sale.

3. Your Rights: Opt-Out & Anti-Spam Policy

With respect to your Personal Data, you have the right to:

  • Request that your Personal Data will not be processed;
  • Review the Personal Data that we have about you;
  • Request a correction of any errors in or update of the Personal Data that we have about you;
  • Request that your Personal Data will not be used to contact you for direct marketing purposes;
  • Request that your Personal Data will not be used for profiling purposes;
  • Request that your Personal Data will not be used to contact you at all;
  • Request that your Personal Data be transferred or exported to another organization, or deleted from our records; or

At any time, withdraw any permission you have given us to process your Personal Data. In addition, if you want to file a complaint about the way we process your personal data or the way we have handled a request made by you, you can file a complaint with the data protection authority of the country where you live or work or the country where you believe your data has not been processed lawfully by us. We hope this will not be necessary and would like to assure you we will do our best to resolve any dissatisfaction you may have. It is also possible to file a complaint with us by email to

3.1 To Review, Change or Remove Personal Data or file a complaint

Please email your request to or send postal mail to XR Ignite Alan Smithson, 16 Queen Elizabeth Blvd. Toronto, M8Z 1L8 ON Canada Attn: Privacy & Legal. We will act without any undue delay in response and will notify you accordingly at the latest within 30 days. We may ask you some verification questions before providing Personal Data to you. Please note that the collection, processing, use, sharing, storage, and transfer some of your Personal Data may be necessary for the above purposes. Without this Personal Data, it will not be possible for you to make use of our services. If we receive a request to delete Personal Data that has been categorized as necessary for these purposes, we will contact you and work with you to find a reasonable solution.

3.2 To withdraw consent for Direct Marketing &/or Profiling

You may at any time withdraw your consent for direct marketing communications and/or related profiling at any time by clicking the “unsubscribe” link located on the bottom of our emails, contacting us by email at, or contacting us by postal mail at XR Ignite Alan Smithson, 16 Queen Elizabeth Blvd. Toronto, M8Z 1L8 ON Canada Attn: Privacy & Legal. Users can withdraw consent by adjusting their User profile settings in the Products. Please note that our customers and Users cannot opt out of receiving product and transactional emails related to their XR Ignite account.